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Children are the number one targeted audience for food advertising in the US.

And roughly 20% of U.S. children ages 6–11 have an increased risk of chronic diseases like type 2 diabetes and heart disease—many of which are preventable with better food choices.

Kids are the real game changers.

Nutrition education gives kids the critical thinking skills to navigate food marketing and make smart choices on their own. By training young detectives to shop smart and hold food companies accountable, we’re working toward a healthier future for everyone.

Low-income communities are disproportionately affected by limited access to nutritious food and accurate health information.

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$2 billion is spent on marketing highly processed foods to kids, shaping lifelong habits before they even know how to read a label.

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Starting early is key: when kids understand what’s in their food and why it matters, they’re more likely to build healthy habits that stick.

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Programs that combine hands-on learning, STEM concepts, and real-world applications can boost engagement and create lasting change—both in the classroom and at home.

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Our Impact is Clear!

35% Learning Gains

On average, students score 35% higher on our nutrition survey after they complete the workshop. 

20 Years in the Community

Our passion for food education is nothing new—since our first workshop in 2006, we’ve turned over 250k students into first rate Food Detectives.

250k Students Taught

We have turned over 250,000 students into Food Detectives, equipped with skills to analyze nutrition labels, interrogate ingredients, and make smart choices.